Fill in a top-down chain, a bottom-up chain, or both. The diagram prefers the top-down chain when present, falling back to bottom-up only when top-down is empty. Filling both shows a side-by-side SOM comparison and a SOM ratio.
- SOM (Serviceable Obtainable Market)
- $6,250,000
- SAM (Serviceable Addressable Market)
- $125,000,000
- TAM (Total Addressable Market)
- $500,000,000
- SOM ratio (larger / smaller)
- N/A (fill both to compare)
The diagram uses the top-down chain when present, falling back to bottom-up only when top-down is empty.
Explain my results with AI
Optional. One click generates a short plain-English summary plus improvement suggestions. The calculator and exports still work if this fails.
Frequently asked questions
What if my top-down and bottom-up SOM disagree?
A large SOM ratio between the two methods signals the assumptions disagree. Revisit the weaker-sourced inputs on whichever chain is further from your other market data.
Which chain does the diagram show?
The diagram prefers the top-down chain when present. It only falls back to the bottom-up chain when top-down is left empty.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.